LESSON 10 ”PRODUCT DEVELOPMENT AND PLANNING”

LESSON 10 ”PRODUCT DEVELOPMENT AND PLANNING”

EXERCISE 1: STRUCTURAL PRACTICE.

Notice this sentence from the conversation:

Now, it can be done.

Use this structure to respond to the following cues:

Example:    We can do it. It can be done.

                   We must do complete testing. Complete testing must be done.

1.     They should complete market research.

·        Complete market research should be done.

2.     We could expand the line.

·        Expand the line could be done.

3.     They can prepare the drawings.

·        Prepare the drawings can be done.

4.     We should decide on the size.

·        Decide on the size shoyuld be done.

5.     We might apply for a patent.

·        Apply for patent might be done.

6.     They must work out details.

·        Work cut details must be done.

7.     We should develop a line of clock-televisions.

·        Ddevelop a line of clock-televisions should be done.

EXERCISE 2: SUBSTITUTION DRILL.

STATEMENT: We’ll have to run a good advertising campaign, too.

Example:    begin.

                   We’ll have to begin advertising campaign, too.

1.     Start.

·        We’ll have to start a good advertising campaign, too.

2.     As well.

·        We’ll have to startas welladvertising campaign, too.

3.     Promotional.

·        We’ll have to start as well promotionalcampaign, too.

4.     Big.

·        We’ll have to startbigpromotional campaign, too.

5.     Selling.

·        We’ll have to start big selling campaign, too.

6.     Also.

·        We’ll have to start big selling campaign, also.

7.     Must.

·        We’ll mustto start big selling campaign, also.

EXERCISE 3: FURTHER SCTRUCTURAL PRACTICE.

Notice this sentence from the conversation:

We want it to be a success.

Use is structure to respond to the following cues:

Example:    we want the clock-television to be a success.

                   We want it to be a success.

1.     Has the pricing been worked out.

·        Has it been worked out ?.

2.     Are we going to be able to apply for the patent.

·        Are we going to be able to apply for it ?.

3.     We can expand the line later.

·        We can expand it later.

4.     We waited for the report .

·        We waited for it.

5.     Everyone worked  on the project last year.

·        Everyone worked it last year.

6.     He’s is been looking at the new design every day.

·        He’s been looking it every day.

COMPREHENSON QUESTIONS.

1.     Explain what an adaption of an existing product is.

·        An adaptation of existing product is means that they are existing items to which an addition or modification has been made.

2.     What is an innovation ?

·        An innovation means manufacture new products or original without any modification of other products.

3.     What are examples of adaptions and innovations ?

·        For example, a transistor radio is an adaption, but radio itself, television the electric razor, the refrigator each was an innovation.

4.     Why do you think many new products are manufactured and marketed by small companies ?

·        Because that the product is wanted or needed, and the business was formed to market this one item.

5.     Expain why a patent might help the success of a new product.

·        A patent might help the success of a new product because research and testing have not been adequate and market has not been studied carefully.

6.     What are some of the reasons for the failure of a new product ?

·        The reasons for failure of a new products are unsound pricing, inadequate promotion and poor selling methods may rob a promising new product of success, also.

7.     In what may can market research save time and money on product development ?

·        They should do a survey with the desired product development community, and has patent products the help sales of products.

VOCABULARY PRACTICE.

From the words listed below, select word to fit each blank space in the sentences. Use each word only once.

Products               adaption               patent                   innovation

Success                 failure                   promotion

1.     That cereal company wants to extend its line of promotion.

2.     There is no sure failure altoughtmarket research tries to product.t.

3.     Very ovten, time and money are saved because a sure success is stopped.

4.     The plastic ladder is an example of adaption, just as the computer is an innovation.

5.     The patent office in washington D.C receives applications from many young invetors.

6.     They want to have adequate products and sound princing policy to ensure the success of their new product.