SPECIAL ENGLISH FOR
BUSINESS (collier
macmillan)
LESSON 8 “BANKS AND
BUSINESSES” (page 43-47).
EXERCISE 1:
STRUCTURAL PRACTICE
Notice this sentense:
We
always charge interest.
Note the
adverb of frequency. Use this structure to respond to the following cues:
Example: We charge interest. (always)
We always charge interest.
1.
The amount of interest depends on the prime
rate. (generally)
Ø
The amount of interest generally depends
on the prime rate.
2.
Banks give invesment advice. (sometimes)
Ø
Banks sometimes give invesment advice.
3.
Businesses need a line of credit. (seldom)
Ø
Businesses seldom need a line of credit.
4.
Companies want to borrow money. (frequently)
Ø
Companies frequently want to borrow
money.
5.
You can borrow the money very quickly. (realy)
Ø
You realy can borrow the money very
quickly.
6.
Banks provide credit services. (usually)
Ø
Banks usually provide credit services.
7.
A line of credit is available. (occasionally)
Ø
A line of credit occasionally is
avaliable.
8.
They use the safe deposit boxes. (often)
Ø
They often use the safe deposit boxes.
EXERCISE 2:
SUBSTITUTION DRILL.
STATEMENT: I’m glad you reminded me.
Example: pleased
I’m pleased you reminded me.
1. I’m
pleased you told me.
2. I’m
pleased you told him.
3. I’m
pleased you sorry him.
4. I’m happyyou sorry him.
5. We’re
happy you sorry him.
6. We’re delighted
you sorry him.
7. We’re
delighted you asked him.
EXERCISE 3:
FURTHER STRUCTURAL PRACTICE
Notice this
sentence from the conversation:
We
issue letters of credit.
Note how the
passive voice is formed:
Example: We issue letters of credit.
Letters of credit are issued.
1.
Banks request financial statements.
Ø
Financial statements are requested.
2.
They show the company’s expenses.
Ø
The company’s expenses are shown.
3.
The bank is asking eleven per cent interest.
Ø
Eleven per cent interest is being asked by bank.
4.
One special departement estabilishes accounts.
Ø
Accounts is estabilished by one special
departement.
5.
We will handle the inventory.
Ø
The inventory will be handled by us.
6.
Mr. Jones was instructing the secretary.
Ø
The secretary was being instructed by him.
7.
John needs information.
Ø
Information is need by him.
8.
She asked the caller to phone again.
Ø
The caller to phone again was asked by her.
COMPREHENSON
QUESTIONS.
1.
What can all commercial banks do ?
Ø
All commercial banks can make loans to
borrowers.
2.
How many kinds of commercial banks are there in
the United States ? What are they called ?
Ø
In the united states, commercial banks are
classified into two main groups. First, there are national banks, wich are charthered
are supervised by the federal goverment. Scondly, there are state banks which
are chartered and supervised by the state in which they are operated.
3.
Who regulates the operation of national banks ?
Ø
The operation of national banks regulates by the
federal goverment.
4.
When are importer buys goods from another
country, what kind of currency does he generally use ?
Ø
When an importer buys goods from another
country, he will usually pay for it in the currency of that country.
5.
Why is meant by the expression “international
exchange ?”
Ø
International exchange is a system where the
exchange of foreign currency frome one country to another country.
6.
What is the currency of your native country
called ?
Ø
My country’s currency is rupiah.
7.
What is the rate of exchange between your
currency and that of theree other countries ? If you do not know, how can you
find out ?
Ø
I will by looking through the exchange of
information through internationally.
VOCABULARY
PRACTICE
From the
list below, select a woeld or phrase to fit each blank space in the sentences.
Use each word only once.
Commercial . Foreign
exchange. Imports.
Federal. Finance. Currency.
1.
That companyimports
machinery from England and rugs from Iran.
2.
National banks are supervised and chartered by
the federal goverment.
3.
Cooperation between banks makes it possible to finance imports and exports.
4.
If you want to convert japanse yen to swiss
francs, go to the foreign exchange
departement.
5.
The currency
of mexico is the peso.
6.
All commercial
banks can make loans to borrowers.
LESSON 9 “WHAT IS
MARKETING ALL ABOUT ?” (page 49-53).
EXERCISE 1: STRUCTURAL PRACTICE
Notice this
sentence from the conversation:
If
we promote this right, we’ll get a lot more sales.
Use this
structure to respond to the following cues:
Example: If we promote this right, we’ll get a lot
more sales.
If we hand promoted this right, we would have gotten a lot more sales.
(Note that
the sentence shifts from talking about the future tp talking about the past.)
1.
If we are carelful, we will succeed.
Ø
If we had careful, we would have succeed
2.
If we phone R & D, we will get the
information.
Ø
If we had phone R & D, we would have getten
the information.
3.
If we change the formula, we will be ready for
the price rise.
Ø
If we had changed the formula, we would have
head ready for the price rise.
4.
If we plane ahed, we will become the leader.
Ø
If we head planned ahead, we would have become
the leader.
5.
If we’re lucky, the competitors’ products will
stay on supermarket shelves.
Ø
If we had lucky, the competitor’s products would
have stayed on the supermarket shalves.
6.
If we change the ingredients, we won’t have to
raise the price.
Ø
If we had change the ingredients, we wouldn’t
have had to raise the price.
7.
If we work hard, we won’t lose any customers.
Ø
If we have worked hard, we wouldn’t have lose
any customers.
8.
If the price of syrup goes up, the increase will
be passed on to the consumer.
Ø
If the price of syrup had gone up, the increse
would have passed on the costomers.
EXERCISE 2: SUBSTITUTION DIRLL.
STATEMENT: This could be a great marketing opportunity
for us.
Example: it
It could be a great marketing opportunity for us.
1.
It could be a great marketing opportunity for her.
2.
It could be a great advertising opportunity for her.
3.
It might
be a great advertising opportunity for her.
4.
It might be a fine advertising opportunity for her.
5.
It might be a fine advertising job for her.
6.
It should
be a fine advertising job for her.
7.
It should be a fine advertising job for them.
8.
It should be a fine advertising raise for them.
EXERCISE 3:
FURTHER SCRUCTURAL PRACTICE.
Notice this
sentence from the conversation:
I
hope we can work it out.
Use this
structure to respond to the following cues:
Examples: Iwish we could work it out.
I hope we can work it out.
1.
Customers wish that prices would go down.
Ø
Customers hopes that prices will go down.
2.
The R & D Departement wishes that they could
find a new formula.
Ø
The R & D Departement hopes that they can
find a new formula.
3.
Mike wishes that competition would lessen.
Ø
Mike hopes that competition will lessen.
4.
The Market Research Departement wishes the test
result would be favorable.
Ø
The Market Research Development hopes the test
result will be fovarble.
5.
The Manager wishes that sales would improve.
Ø
The Manager hopes that sales would improve.
6.
Peggy wishes that the packaging Departement
could hurry up.
Ø
Peggy hopes that the packaging Departement can
hurry up.
7.
We wish all the departements would work quickly.
Ø
We hope all the departement will work quickly.
COMPREHENSION
QUESTIONS.
1.
How would you define marketing ?
Ø
Marketing, which is sometimes called
distribution, includes all the business activites connected with the movement
of goods and service for producers to consumers of user.
2.
What two types of activites are associated with
marketing ?
Ø
Marketing is made up, on the one hand, of
physical activites such as transporting, storing and selling goods an, on the
other hand, a series of decisions undertaking any part of the process of moving
goods from producer to user.
3.
What specific activites come under the heading
of marketing ?
Ø
Marketing operations include product planning,
buying, storage, pricing, promoting, selling, credit, traffic and marketing
research.
4.
Why do you think producers must be able to
predict trends ? Can you think of an example when a producers of manufacturer
did not predict a trend well ?
Ø
Because I think the producers should know the
state of the growing market today that can determine the going on sale of
merchandise.
Ø
For example, if the manufacturer does not know
the current trend is the development of the products are not appropriate
customer standard, which result in loss of the company.
5.
How has mass consumption been made possible in
the U.S. ?
Ø
The trend in the U.S has been to high mass
consumption,and what has been described as “conspicuous consumption”.
VOCABULARY PRACTICE.
From the
list below, select the world that best fills each blank. Use each world only
once.
Trend Promote Predict
Distribution Marketing Advertising
Market
research Shopping centers
1.
Our market research indicates a new trend among people in large
cities.
2.
Promote
must be completed before product development is started.
3.
The producer tries to predict consumer trends and then tries to influence them.
4. Another
name for marketing is distribution.
5.
The consumer may be influenced into buying a
product through advertising.
6. High
mass consumption in the U.S has been made possible by shopping centeres.
7.
Marketing
operations include product planning and pricing amoung other things.
8.
In order to sell a new product, they have to
consider how they want to market
research it.
~»FINISH«~
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