LESSON:
13. PRICING.
EXERCISE:
1. STRUCTURAL PRACTICE.
Example:
-
The price determines the number of
sales.
-
I set price.
“The
price (that) I set determines te number of sales”.
1. The
radio is inexpensive. Your store sells the radio.
-
The radio that your store
sells is inexpensive.
2. The
product are new. The store introduced the produced the product last week.
-
The product that the store
introduced are new.
3. The
stereo is high-priced. My wife wants the stereo.
-
The stereo that my wife wants
is high-priced.
4. The
discount was excellent. Mr. Wolf got the discount.
-
The discount that Mr. Wolf got
was excellent.
5. The
store has many radios. Charles owns the store.
-
The store that Charles owns
has many radios.
6. The
appliances have two-year guarantees. The people want the appliances.
-
The appliances that the people
want have two year guarantees.
EXERCISE:
2. SUBSTITUTION DRILL.
Statement:
Your suggestions will be useful to me.
Example: ideas.
“ your ideas will be
useful to me”.
1. Helpful.
-
Your ideas will be helpful
to me.
2. To
us.
-
Your ideas will be helpfulto
us.
3. Advice.
-
Your advice will be
helpful to us.
4. His.
-
His
advice will be helpful to us.
5. Comments.
-
His comments will be
helpful to us.
6. Won’t
be.
-
His comments won’t be helpful
to us.
7. Valuabe.
-
His valuabe won’t be
helpful to us.
EXERCISE:
3. FURTHER STRUCTURAL PRACTICE.
Example:
-
Peolpe wont try a new product
unless the store advertises it.
-
People will try a new
product if the stpre advertises it.
1. We
won’t raise the price unless it is necessary.
-
We will raise the
price if it is necessary.
2. We
won’t introduce a new line unless you suggest it.
-
We will introduce a
new line if you suggest it.
3. We
won’t buy a tape recorder unless the owner gives us discount.
-
We will buy a tape
recorder if the owner gives us discount.
4. Customers
won’t buy this brand unless the price is low.
-
Customers will buy this
brand if the price is low.
5. The
salesman will hwlp you unless he is too busy.
-
The salesman won’t help you if
he is too busy.
6. Radios
are popular unless the price is too high.
-
Radio aren’t popular if the price is too high.
7. People
will continue to buy unless they don’t like the item.
-
People won’t continue to
buy if
theydon’t like the item.
8. The
buyer can get home delivery unless he doen’t want to pay or it.
-
The buyer can’t get home
delivery if he doesn’t want to pay for it.
READING
COMPREHENSIONS QUESTIONS.
1. What
makes price comparison difficult ?
-
Price comparison can be difficult
to make because of consideration of credit terms, delivery, trade-in allowance,
guarantees, quality, and other froms of service.
2. Why
would the seller be interested in the price that produces the highest volume of
sales at lowest until cost ?.
-
The seller be interested in the
price that produces the higdest volume of sales at lowest unit cost because to
maximaze revenve and product sales growth.
3. What
reason ca you offer for many businesses following unsound pricing policies ?.
-
You can offer a reason for many
businesses that do not follow the pricing policy such large profits with low
production costs in the short tem.
4. How
are agricultural prices decided ?.
-
Agricultural prices (cotton, wheat)
are decided in large central markets where forces of supply and demand exist.
5. How
arre most industrial products priced?.
-
Most industrial products pricedare
decided by large companies.
6. What
is the defference between pure and imperfect competition ?.
-
The difference between pure and
imperfect competition is in the pure competition there are many sellers and
uyers, the goodds are homogenous, while imperfect competition there is only one
seller and marchandise no substitute.
7. Why
do you think the govermment sets the prices for public utility services ?.
-
The govermment aets the prices for
public utility services because it will relate to the interestof all societies,
while achieving a balance demand and supply.
8. What
is the role of supply and demand ?.
-
The role of the supply and demand
prices to show the relationship betwen price and quantity of goods to be
requested and offered by consumers.
9. In
what is everything related by price ?.
-
Whwn demand increases, prices rise,
profits expand and new invesment is atracted, but we see that are other factors
involved. Price are related to each other in various ways.
1. In
pure competition, the forces of supply and demand.
2. He
decided to buy his new car at the place where they offered the best trade-in
allowance on his old model.
3. Most
companies operate in an atmosphare of competition.
4. His
company is of course interested in producing the highest volume of sales
with the lowest unit cost.
5. Imperfect
competition is the public goal for most
american companies.
6. It
is difficult to complete without a sound pricing policy.
