LESSON: 13. PRICING.

LESSON: 13. PRICING.

EXERCISE: 1. STRUCTURAL PRACTICE.

Example:

-          The price determines the number of sales.

-          I set price.

“The price (that) I set determines te number of sales”.

1. The radio is inexpensive. Your store sells the radio.

-          The radio that your store sells is inexpensive.

2. The product are new. The store introduced the produced the product last week.

-          The product that the store introduced are new.

3. The stereo is high-priced. My wife wants the stereo.

-          The stereo that my wife wants is high-priced.

4. The discount was excellent. Mr. Wolf got the discount.

-          The discount that Mr. Wolf got was excellent.

5. The store has many radios. Charles owns the store.

-          The store that Charles owns has many radios.

6. The appliances have two-year guarantees. The people want the appliances.

-          The appliances that the people want have two year guarantees.

EXERCISE: 2. SUBSTITUTION DRILL.

Statement: Your suggestions will be useful to me.

Example: ideas.

          “ your ideas will be useful to me”.

1. Helpful.

-          Your ideas will be helpful to me.

2. To us.

-          Your ideas will be helpfulto us.

3. Advice.

-          Your advice will be helpful to us.

4. His.

-          His advice will be helpful to us.

5. Comments.

-          His comments will be helpful to us.

6. Won’t be.

-          His comments won’t be helpful to us.

7. Valuabe.

-          His valuabe won’t be helpful to us.

EXERCISE: 3. FURTHER STRUCTURAL PRACTICE.

Example:

-          Peolpe wont try a new product unless the store advertises it.

-          People will try a new product if the stpre advertises it.

1.  We won’t raise the price unless it is necessary.

-          We will raise the price if it is necessary.

2. We won’t introduce a new line unless you suggest it.

-          We will introduce a new line if you suggest it.

3. We won’t buy a tape recorder unless the owner gives us discount.

-          We will buy a tape recorder if the owner gives us discount.

4. Customers won’t buy this brand unless the price is low.

-          Customers will buy this brand if the price is low.

5. The salesman will hwlp you unless he is too busy.

-          The salesman won’t help you if he is too busy.

6. Radios are popular unless the price is too high.

-          Radio aren’t popular if the price is too high.

7. People will continue to buy unless they don’t like the item.

-          People won’t continue to buy if theydon’t like the item.

8. The buyer can get home delivery unless he doen’t want to pay or it.

-          The buyer can’t get home delivery if he doesn’t want to pay for it.

READING COMPREHENSIONS QUESTIONS.

1. What makes price comparison difficult ?

-          Price comparison can be difficult to make because of consideration of credit terms, delivery, trade-in allowance, guarantees, quality, and other froms of service.

2. Why would the seller be interested in the price that produces the highest volume of sales at lowest until cost ?.

-          The seller be interested in the price that produces the higdest volume of sales at lowest unit cost because to maximaze revenve and product sales growth.

3. What reason ca you offer for many businesses following unsound pricing policies ?.

-          You can offer a reason for many businesses that do not follow the pricing policy such large profits with low production costs in the short tem.

4. How are agricultural prices decided ?.

-          Agricultural prices (cotton, wheat) are decided in large central markets where forces of supply and demand exist.

5. How arre most industrial products priced?.

-          Most industrial products pricedare decided by large companies.

6. What is the defference between pure and imperfect competition ?.

-          The difference between pure and imperfect competition is in the pure competition there are many sellers and uyers, the goodds are homogenous, while imperfect competition there is only one seller and marchandise no substitute.

7. Why do you think the govermment sets the prices for public utility services ?.

-          The govermment aets the prices for public utility services because it will relate to the interestof all societies, while achieving a balance demand and supply.

8. What is the role of supply and demand ?.

-          The role of the supply and demand prices to show the relationship betwen price and quantity of goods to be requested and offered by consumers.

9. In what is everything related by price ?.

-          Whwn demand increases, prices rise, profits expand and new invesment is atracted, but we see that are other factors involved. Price are related to each other in various ways.

VOCABULARY PRACTICE.

1. In pure competition, the forces of supply and demand.

2. He decided to buy his new car at the place where they offered the best trade-in allowance on his old model.

3. Most companies operate in an atmosphare of competition.

4. His company is of course interested in producing the highest volume of sales with the lowest unit cost.

5. Imperfect competition is the public goal for most american companies.

6. It is difficult to complete without a sound pricing policy.